{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb4feaea8-dae4-4a06-89d4-7328bdc2ece3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"59: Why creatives need to pinpoint their people\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/b4feaea8-dae4-4a06-89d4-7328bdc2ece3\"></iframe>","title":"59: Why creatives need to pinpoint their people","description":"We\u2019re all here to connect with the wonderful, magical clients and customers of our dreams. But how do we pinpoint exactly who the heck they are? \n\nIf you\u2019re ready to know exactly who your ideal audience is, how to find them, and why that\u2019s so important for connecting and selling to them, then read on because we\u2019ve got all the goodies you need to know!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3272647f-d610-486a-81a8-d2b161ce4f4f/byp-artwork-2023-2.jpg"}