{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb7321a9a-6f49-49f9-b655-751e73646f2c","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/b7321a9a-6f49-49f9-b655-751e73646f2c\"></iframe>","title":"#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.","description":"This episode is focused on the role of customer communications in driving customer loyalty.\r\n\nhttps://www.linkedin.com/in/rickferguson65/ (Rick Ferguson) is a loyalty thought leader, with proven success in transforming traditional corporate communications into innovative, storytelling content across multiple platforms on a global scale.\r\n\nToday, he shares insights from his more than 20 years\u2019 experience, including a reminder of the three fundamental drivers of customer loyalty - trust, commitment and reciprocity. \r\n\nWe also discuss how our member communications can drive emotional loyalty - a lever that&#39;s often neglected as a way to optimize our programs.\r\n\n                                                                   \r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/rickferguson65/ (Rick Ferguson)\r\n\n2) https://www.phabulousity.com/ (Phabolousity)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/aecbfce1-9981-4f43-8385-d500ee5d5ccd/2953009-1688588748506-39154e66b5aae.jpg"}