{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb95e11f8-fb88-475b-8f5d-03e0af97445a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The most important word to use in your podcast\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/b95e11f8-fb88-475b-8f5d-03e0af97445a\"></iframe>","title":"The most important word to use in your podcast","description":"The relationship you have with your podcast audience is the most intimate relationship of any media out there.\n\nWhen someone decides to listen to your show it's an active decision to focus on your content 100%. So it's important to make sure you're doing all you can to build a connection with that person because that connection is what turns people from listeners into fans.\n\nSo how do you do that? In this episode, I share the most important word you can use in your podcast to make sure you're speaking directly to your audience and giving them the attention they deserve.\n\nResources...\nEpisode show notes... https://rachelcorbett.com.au/blog/the-most-important-word/\nMy podcast guide... http://podcastguide.com.au/\nMy online podcasting course... https://podschool.com.au/\nThe resources page of my website... https://rachelcorbett.com.au/resources/\n\nAbout me...\n\nMy name is Rachel Corbett and I\u2019ve worked professionally for over two decades in radio and podcasting.\nI\u2019ve worked in front of the mic hosting radio shows for some of the biggest networks in Australia and I\u2019ve been at the helm of over ten podcasts including Google Australia\u2019s first podcast, Rethink.\n\nI\u2019ve also worked behind the scenes as Head of Podcasts for two major audio networks - Mamamia and Nova Entertainment where I\u2019ve overseen the development and production of over 50 shows. And I have my own online podcasting course, PodSchool.\n\nSo if you're looking for someone who knows what they're talking about when it comes to podcasting, you've come to the right place.\n\nGet in touch...\n\nTwitter: @RachelCorbett\nFacebook: @RachCorbett\nInstagram: @_RachelCorbett\nWebsite: www.rachelcorbett.com","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c346c023-8425-4604-9fe2-5cbd227e2196/36a7fc-0008-podschool-itunes.png"}