{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb960a45f-212a-4542-a869-a417a245fcc0","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#470: Diving into the World of Caff\u00e8 Nero's Loyalty Program\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/b960a45f-212a-4542-a869-a417a245fcc0\"></iframe>","title":"#470: Diving into the World of Caff\u00e8 Nero's Loyalty Program","description":"This episode focuses on https://caffenero.com/ae/ (Caff\u00e8 Nero&#39;s )loyalty programme, featuring insights from https://www.linkedin.com/in/james-flett-4a08b622/ (James Flett), the Marketing Director for Caff\u00e8 Nero.\r\n\nJames has worked for more than 10 years on some of the UK\u2019s largest and most loved loyalty programmes and has a wealth of experience about what motivates customer behaviour and change. \r\n\nHe heads up the UK Marketing team at Caff\u00e8 Nero where he has many customer-centred responsibilities including Nero\u2019s famous \u2018little blue loyalty stamp card\u2019. In 2017 he launched the Caff\u00e8 Nero app \u2013 the paper card\u2019s digital sister \u2013 that\u2019s now used by more than 3 million people globally. \r\n\nPrior to Caffe Nero he worked at the iconic music retailer, HMV, building Curzon cinemas on top of shops, inserting experiential retail in music festivals, and partnering with Apple to launch their products in-store. \r\n\nToday we will be learning about James\u2019 favourite loyalty programmes, what the loyalty landscape looks like in the coffee sector and about the Caffe Nero loyalty programme!\r\n\n \r\n\nHosted by https://www.linkedin.com/in/charlie-hills1/ (Charlie Hills.)\r\n\n\r\n\r\n\nShow Notes :\r\n\n1) https://www.linkedin.com/in/james-flett-4a08b622/ (James Flett\u2060)\r\n\n2) https://caffenero.com/ae/ (Caff\u00e8 Nero)\r\n\n3) https://www.mando-connect.co.uk/whitepaper/ (European Loyalty Whitepaper)\r\n\n4) https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwjX9auBhYODAxWH6wIHHTJ3COMQFnoECBMQAQ&url=https%3A%2F%2Fwww.mando-connect.co.uk%2F&usg=AOvVaw32G3h4yOap19iy0j8JOfLl&opi=89978449 (Mando Connect)\r\n\n5) https://business.yougov.com (YouGov)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/e7df3949-558b-46f8-b8da-81cfc9088bba/2953009-1702236530702-71b890647c947.jpg"}