{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb9f280a5-3763-487c-92e0-aee940129b94","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#17. The I.P Conundrum: when \u2013 or even if \u2013 to protect your business with patents & trademarks\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/b9f280a5-3763-487c-92e0-aee940129b94\"></iframe>","title":"#17. The I.P Conundrum: when \u2013 or even if \u2013 to protect your business with patents & trademarks","description":"Season 2: 'Product development', Episode 5\r\n\r\n'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs and Legal Experts Debate When Companies Should Use Intellectual Patents and Trademarks. \r\n\r\nGuest Bios:\r\n\r\nCarrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)\r\n\r\nChris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney and founder of Baxter IP\r\n\r\nBen Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.\r\n\r\nDr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).\r\n\r\nEmlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and  is the founder of CP Ventures (https://cp.ventures/)\r\nWhat to listen out for:\r\n\r\n01:04 Why entrepreneurs usually fail to consider IP?\r\n\r\n02:33 Patent war between Facebook and Blackberry\r\n\r\n09:54 What is a patent attorney? \r\n\r\n15:58 Contrarian viewpoint: Why Ben Thompson believes there\u2019s no need to protect your IP?\r\n\r\n18:51 No, Carrie Peters will not \u2018steal your baby\u2019\r\n\r\n21:54 IP can be a dealbreaker for VCs \r\n\r\n27:50 Australia is saying goodbye to innovation patent\r\n\r\n33:51 How early patent filing and strong branding protected SleepPhones\r\n\r\n43:57 How much would it cost you to file a patent in Australia? \r\n\r\n47:16 Buy Now Pay Later Digital Marketing offer from our sponsor \r\n\r\n44:45 NERD UNDER PRESSURE - regular segment with Chris Baxter \r\n\r\nResources and links:\r\n\r\nFacebook vs Blackberry I.P case https://www.itproportal.com/features/blackberry-vs-facebook-a-david-vs-goliath-conundrum/\r\nPeter Thiel book https://en.wikipedia.org/wiki/Zero_to_One\r\n*****\r\n\r\nEnjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!))\r\n\r\nGet in touch with us here: https://nerdsofbusiness.com/contact/\r\n\r\nYou can follow Nerds of Business on socials:\r\n\r\nTwitter: https://twitter.com/business_nerds\r\n\r\nFacebook: https://www.facebook.com/nerdsbusiness/\r\n\r\nLinked in: https://www.linkedin.com/company/nerds-of-business/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpg"}