{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fba0f5dca-a09d-485f-ae25-9d983e05fb06","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"9. Jack Lindberg: A Musician Turned Amazon Advertising Whiz\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ba0f5dca-a09d-485f-ae25-9d983e05fb06\"></iframe>","title":"9. Jack Lindberg: A Musician Turned Amazon Advertising Whiz","description":"In this episode, Eitan Koter interviews Jack Lindberg, Director of Analytics at the Mars Agency. Jack shares his personal journey from being a musician to entering the analytics profession. He explains the role of Amazon Marketing Cloud and how it provides valuable data for brands. \r\nThe key performance indicators (KPIs) that brands focus on include incrementality, profitability, and market share growth. \r\nJack discusses the importance of analytics teams working closely with business stakeholders and translating their data needs. He also explores the future of retail media, the impact of AI and machine learning, and the challenges of sponsored placements in LLMs. \r\nIn this conversation, Jack discusses the challenges faced by new brands and startups in competing with giants like Amazon. He highlights the importance of finding a niche in the ad tech space and providing connective tissue between different advertising platforms. Lindberg also emphasizes the opportunity for technology entrepreneurs to offer ad tech infrastructure to retailers, such as shoppable video solutions. \r\nAdditionally, he shares a fun fact about his involvement in NFL punting analytics and provides information on where to find him and the Mars Agency.\r\n\r\nTakeaways\r\n\r\n New brands and startups can compete with giants by finding a niche in the ad tech space and providing connective tissue between different advertising platforms.\r\n Technology entrepreneurs have the opportunity to offer ad tech infrastructure to retailers, such as shoppable video solutions.\r\n  Understanding and leveraging unique and niche areas, like NFL punting analytics, can lead to becoming an expert in a specific field.\r\n  To connect with Jack Lindberg and learn more about the Mars Agency, LinkedIn is the best platform to find him, and the Mars Agency's website is the best source of information.\r\n\r\n\r\nChapters\r\n\r\n00:00 Introduction and Personal Journey\r\n03:00 Role at Mars Agency and Amazon Marketing Cloud\r\n09:25 Functionality of Amazon Marketing Cloud\r\n11:51 Key Performance Indicators (KPIs) for Brands\r\n17:50 Post-Analysis Phase and Recommendations\r\n26:00 The Future of Retail Media and AI\r\n35:16 Role of AI and Machine Learning in the Sector\r\n38:36 The Impact of LLMs and Sponsored Placements\r\n39:30 Competition with Giants\r\n40:14 Connective Tissue in Ad Tech\r\n41:12 Tech Infrastructure for Retailers\r\n42:26 Shameless Plug: Mars Agency\r\n43:35 Fun Fact: NFL Punting\r\n44:45 Where to Find Jack Lindberg and Mars Agency\r\nJack's LinkedIn - https://www.linkedin.com/in/jack-lindberg1/ (https://www.linkedin.com/in/jack-lindberg1/)\r\nLooking to elevate your e-commerce game? visit Vimmi at \u2060www.vimmi.net\u2060\u2060","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7a09c229-bccb-45c7-a31d-157e119bcd48/40042358-1706805769013-3dea40fc6af96.jpg"}