{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fbafc0363-2b5f-4d24-ad1e-ff153e820a71","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The Boring to Buzzworthy Debacle\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/bafc0363-2b5f-4d24-ad1e-ff153e820a71\"></iframe>","title":"The Boring to Buzzworthy Debacle","description":"Send us a text The episode explores the journey of rebranding the podcast, addressing the common pitfalls that can arise from proximity bias and overconfidence in marketing. Through the lens of personal experience, the host outlines a \"Reality Check Framework\" comprised of three steps\u2014Distance Test, Simplicity Check, and Search Test\u2014encouraging marketers to prioritize audience feedback and keep branding simple.   \u2022 Sharing excitement about a potential rebrand  \u2022 Facing mixed feedbac...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2c985835-2c27-4d5d-ae0c-233a3faf6c1e/Title-Tile-1.png"}