{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fbb0d80b3-90a0-4d02-9670-5c8d4faad408","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Why Isn\u2019t Social Media Working for You?","description":"This week\u2019s episode is a solo episode, focussing on why social media isn\u2019t working for you. Having worked in the crazy world of social media for a number of years, I have seen so many tips and tricks being passed around that may not necessarily help your business grow. Social media is something everyone feels like they have to do it and as the results are often disappointing, it\u2019s important to know where you might be going wrong.\r\nKey Takeaways Covered in the Podcast\r\n\u2022\tWhen it comes to networking, the chances of getting a customer on day one is pretty slim. You have to build a relationship and nurture it before they may come to you for your services. With social media, you skip this \u2018relationship building\u2019 section. You post and instantly expect customers. \r\n\u2022\tAt some point, someone will start listening to you and wanting to see more. It will take time, so have patience. \r\n\u2022\tYou need to know your customer avatar before you can think about posting on social media. If you\u2019re targeting the wrong people with your posts, you\u2019re not going to attract the right customer. \r\n\u2022\tUsing your social media to sell, sell, sell is a bad idea. You also need to entertain and add value. \r\n\u2022\tEnsuring you\u2019re not posting dull content is important, yet difficult. If someone comes to your account and sees terrible photos and lazy captions, they\u2019re probably not going to follow you. \r\n\u2022\tYou need to think about whether you\u2019re posting what your customers want to see or what you want to say. \r\n\u2022\tSometimes you do have to post \u2018tick in the box\u2019 content. \r\n\u2022\tOnly do what you can manage and build your consistency level for yourself. \r\n\u2022\tDon\u2019t sign up to every platform. You need to choose the platforms your customers as most likely going to be on. \r\nOne thing you need to remember above all else\u2026 \r\nAlthough you may feel as though people are much further ahead of you when it comes to social media, it\u2019s important to think about where you are and how important it is to you. For some, it comes easier and much more naturally and that\u2019s okay.\r\nHighlights you Simply Can\u2019t Miss\r\n\u2022\tReason #1: People Expect Results Too Fast \u2013 9:00\r\n\u2022\tReason #2: You Don\u2019t Know Who You\u2019re Talking Too \u2013 14:40\r\n\u2022\tReason #3: Don\u2019t Continually Use Social Media to Sell - 17:58\r\n\u2022\tReason #4: Your Social Media Might Not Be That Interested - 20:30\r\n\u2022\tReason #5: You\u2019re Not Being Consistent \u2013 25:09","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}