{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fbb97b70d-b3fa-412c-ada0-089be2ed0a99","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#21. Seller beware! Navigating the pro\u2019s & con\u2019s of E-commerce & online distribution platforms\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/bb97b70d-b3fa-412c-ada0-089be2ed0a99\"></iframe>","title":"#21. Seller beware! Navigating the pro\u2019s & con\u2019s of E-commerce & online distribution platforms","description":"Season 2: 'Product development', Episode 9\r\n\r\nSelling Via Online Platforms and Distribution Partnerships Can Be A Powerful Way To Extend The Reach Of Your Product. But You Need To Be Careful.  In This Episode Three Top Entrepreneurs Reveal How It's Done.\r\n\r\n\ufeffGuest Bios:\r\n\r\nDr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).\r\n\r\nJessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)\r\n\r\nAnson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au\r\n\r\nWhat to listen out for:\r\n\r\n2.48\tThe story of Unlcked vs Google \r\n\r\n11.13\t\tHow to use influencer marketing and celebrities \r\n\r\n12.01\tThe importance of authenticity in brand marketing \r\n\r\n13.44\tHow to scale content marketing \r\n\r\n23.36\tUpbank and the Afterpay partnership\r\n\r\n27.34\tWhy Sleephones use Shopify for eCommerce\r\n\r\n32.19\tWhat it's like to sell through Amazon marketplace \r\n\r\n39.19\tRECURRING SEGMENT: Nerd Superpower\r\n\r\nResources and links:\r\n\r\n'No man is an island' The Devotions, by John Donne https://en.wikipedia.org/wiki/Devotions_upon_Emergent_Occasions\r\nThe story of Unlcked vs Google https://www.smartcompany.com.au/startupsmart/news/unlockd-goes-administration-laying-blame-squarely-googles-anti-competitive-conduct/\r\n'The Four' by Scott Galloway https://www.penguin.com.au/books/the-four-9780552173438 \r\n*****\r\n\r\nEnjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!))\r\n\r\nGet in touch with us here: https://nerdsofbusiness.com/contact/\r\n\r\nYou can follow Nerds of Business on socials:\r\n\r\nTwitter: https://twitter.com/business_nerds\r\n\r\nFacebook: https://www.facebook.com/nerdsbusiness/\r\n\r\nLinked in: https://www.linkedin.com/company/nerds-of-business/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpg"}