{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fbb9ede82-351e-4e23-b492-0974cadaa931","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#323: Ikea Family - Beloved Retailer Shares Its Latest Loyalty Innovations\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/bb9ede82-351e-4e23-b492-0974cadaa931\"></iframe>","title":"#323: Ikea Family - Beloved Retailer Shares Its Latest Loyalty Innovations","description":"https://about.ikea.com/ (Ikea) describes itself as a global retailer whose brand reaches millions of hearts and homes, united by a unique philosophy and approach.\r\n\nJoining me today to share how that philosophy creates customer loyalty is https://www.linkedin.com/in/penny-shaw-65a1251/ (Penny Shaw), the Global Loyalty Manager for Ikea.\r\n\nPenny shares some of the initiatives that have emerged from deep customer insights to increasingly recognize and reward members of the Ikea Family program, not just for their transactions, but also for other ways they interact with the brand.\r\n\nAs well as this innovation, Penny also explains the background and proposition for the brand-new Ikea Business Network \u2013 another entirely new concept, targeted at supporting the needs of small and micro business owners around the world.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/penny-shaw-65a1251/ (Penny Shaw, the Global Loyalty Manager for Ikea)\r\n\n2) https://about.ikea.com/ (Ikea)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/89545cd2-3ac8-42fa-b670-b69bddc977c9/2953009-1672667233877-da8730f678538.jpg"}