{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fbbb4ac36-609d-4119-a345-91e94486ede2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Brand Recognition\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/bbb4ac36-609d-4119-a345-91e94486ede2\"></iframe>","title":"Brand Recognition","description":"Send us a text The very first episode of Market YOU First was entitled,  \"Are You A Brandnomer?\"  To refresh your memory - a Brandnomer is where a brand name becomes synonymous with a product type.  Examples of this would be Uber - which is actually just a car service, Jell-O - which is gelatin, and Q-Tips - which are cotton swabs.  But since they've become Brandnomers - you'll rarely hear people call them that.  Selling your authentic self and making that your product/ser...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/deff2e6c-330f-4fb8-8263-48df6882ba51/5eevrksz8upqjtp6ebqrs92jhsup.jpg"}