{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fbccf3ee0-dcb0-4200-8ea4-6805b0fd2807","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#15. Product planning: how to develop your \u2018idea\u2019 into a real thing people will actually buy\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/bccf3ee0-dcb0-4200-8ea4-6805b0fd2807\"></iframe>","title":"#15. Product planning: how to develop your \u2018idea\u2019 into a real thing people will actually buy","description":"Season 2: 'Product development', Episode 3\r\n\r\n'Product Planning' Is A Key Step In The Product Or Service Development Cycle. In This Episode Design Experts and Leading Entrepreneurs Reveal How To Take Your Raw Idea Into An Actual Thing People Will Buy.\r\n\r\nGuest Bios:\r\n\r\nRoss Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).\r\n\r\nCarrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)\r\n\r\nAnson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au\r\n\r\nBen Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.\r\n\r\nWhat to listen out for:\r\n\r\n1.52 Google Glass story\r\n\r\n8.56\tVenn diagram of 3 x core product strategy concepts\r\n\r\n9.34\t'Externalities' defined and explained\r\n\r\n11.39\t'Differentiating and diffusing' - key step in product planning\r\n\r\n14.21\tHow long it takes to do product planning properly\r\n\r\n16.08\tTHE NERD-O-METER recurring segment\r\n\r\n19.44\t'Empathy mapping' - a key step in the product planning phase\r\n\r\n25.59\tHow and why the agile framework was developed\r\n\r\n32.20\tPsychometrics vs demographics in product design\r\n\r\n39.02\tWhat is 'wireframing'?\r\n\r\n41.43\tThe importance of first principles in product development\r\n\r\n47.10\tClosed beta testing vs open beta testing\r\n\r\n53.15\tNERD UNDER PRESSURE - recurring segment\r\n\r\nResources and links:\r\n\r\nGoogle Glass story https://en.wikipedia.org/wiki/Google_Glass\r\nDon't go chasing 'waterfalls' https://www.youtube.com/watch?v=8WEtxJ4-sh4\r\nAgile product development https://en.wikipedia.org/wiki/Agile_software_development\r\n*****\r\n\r\nEnjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!))\r\n\r\nGet in touch with us here: https://nerdsofbusiness.com/contact/\r\n\r\nYou can follow Nerds of Business on socials:\r\n\r\nTwitter: https://twitter.com/business_nerds\r\n\r\nFacebook: https://www.facebook.com/nerdsbusiness/\r\n\r\nLinked in: https://www.linkedin.com/company/nerds-of-business/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpg"}