{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fbcecc51a-271e-48eb-ba51-c02412bebea7","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"226 - Biggest Takeaways from the Online Membership Industry Report\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/bcecc51a-271e-48eb-ba51-c02412bebea7\"></iframe>","title":"226 - Biggest Takeaways from the Online Membership Industry Report","description":"In our early days of working with memberships, we stumbled across an article that claimed that the average member only stays subscribed for a mere 3 months.\n\nYou\u2019ve probably heard this yourself. It\u2019s a claim that\u2019s been repeated and republished so much, that it became readily and widely accepted.\n\nBut it\u2019s nonsense.\n\nThere\u2019s not a single shred of data or evidence for that \u20183 month\u2019 claim. No source data, report or study cited, anywhere.\n\nThe fact that this claim persisted for so long is part of a larger problem. There is no reliable data available about the online membership industry.\n\nTruth is, this market is relatively tiny. It\u2019s a niche, of a niche, of a niche.\n\nWhat data we do have comes from either the broader subscription industry, or from membership associations.\n\nNeither of which reflect the online membership world.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f0ba8a7d-ff75-4ff2-87c9-c7f394216a43/mg-podcast-artwork-new.jpg"}