{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fbd81398e-628f-40dd-96b0-fd2adc50ed89","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#408: Emirates Launches \"Skywards Everyday\" and shares its Latest Success Driving Loyalty\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/bd81398e-628f-40dd-96b0-fd2adc50ed89\"></iframe>","title":"#408: Emirates Launches \"Skywards Everyday\" and shares its Latest Success Driving Loyalty","description":"Today\u2019s episode features some incredibly exciting updates from the loyalty program I personally use most often, the award-winning https://www.emirates.com/ae/english/skywards/ (Skywards program) from https://www.emirates.com/ae/english/about-us/ (Emirates Airlines).\r\n\nEmirates is known and respected globally as one of the world\u2019s best and fastest growing airlines, and its loyalty program, Skywards now recognizes and\nrewards over 32 million members around the world!\r\n\nBased in Dubai, the Emirates Group employs over 103,000 staff from more than 160 nationalities and in early May 2023, they reported their post-pandemic turnaround results, delivering their best ever profit of US$ 2.9 billion.\r\n\nIn today\u2019s episode, I\u2019m once again joined by https://www.linkedin.com/in/nejib-ben-khedher-8243494/ (Dr Nejib Ben-Kheder), Head of Emirates Skywards, who shares all their latest exciting news, including the\nlaunch of https://www.emirates.com/ae/english/skywards/partners/skywards-everyday/ (Skywards Everyday) proposition, which will be fascinating to anyone considering launching a card-linked concept for your own loyalty program. \r\n\nDr Nejib also explains how and why the value of the Skywards currency was recently adjusted, and how the program has managed to protect its most valuable members, while also reflecting the commercial needs of the airline. \r\n\nOther exciting news you\u2019ll hear today include Dr Nejib\u2019s incredible statistics on their earn rates for airline versus non-airline activities, which proves how effectively Skywards is achieving its goal to become a truly global lifestyle loyalty program, rather than simply an airline frequent flyer program.\r\n\n\r\n\r\n\nHosted by https://www.linkedin.com/in/paulat/ (Paula Thomas).\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/nejib-ben-khedher-8243494/ (Dr Nejib Ben-Kheder\u2060), Head of Emirates Skywards\r\n\n2) https://www.emirates.com/ae/english/about-us/ (Emirates Airlines)\r\n\n3) https://www.emirates.com/ae/english/skywards/ (Skywards program)\r\n\n4) https://www.emirates.com/ae/english/skywards/partners/skywards-everyday/ (Skywards Everyday)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ca4e8b26-cd16-457a-aae5-dc05c102aee5/2953009-1689673686596-14eb5a443b85a.jpg"}