{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fbe4a19e4-8d7f-4b31-a80f-e0c2b2560901","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"S3E38: Marc Oshima - Business as a Force for Good: Indoor Farming","description":"Episode Summary\r\n\r\nJoin Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show, co-founder and Chief Marketing Officer at AeroFarms, Marc Oshima. AeroFarms is an award-winning indoor farming company that is on a bold mission to grow the best plants possible for the betterment of humanity. Today, Harry and Marc talk about Marc\u2019s background in marketing and how it has impacted his work at AeroFarms. Marc provides his thoughts on the concept of \u2018speed breeding,\u2019 speaks to his passion for food and expounds on the concept of utilizing business as a force for good\r\n\r\nEpisode Sponsor\r\n\r\nCULTIVATD\r\n\r\nKey Takeaways\r\n02:37 \u2013 Harry welcomes to the show Marc Oshima, who discusses the impact COVID-19 has had on his business, his background in marketing and the power of telling the story behind the food\r\n08:23 \u2013 Marc talks about the value of AeroFarms being a Certified B Corporation\r\n11:51 \u2013 Marc explains the concept of \u2018speed breeding\u2019 and how he got involved in marketing and food\r\n17:22 \u2013 Marc reflects on the work he did at Toys R\u2019 Us\r\n20:54 \u2013 Marc expounds on the vision and mission of AeroFarms and the importance of food literacy\r\n27:30 \u2013 Marc talks about the journey of AeroFarms and potential future expansions\r\n29:06 \u2013 Marc speaks to the experience of AeroFarms going public\r\n32:23 \u2013 Marketing trends Marc has noticed throughout his career and the impact of social media marketing\r\n35:43 \u2013 Where Marc sees companies get it wrong in their approach to customer relations\r\n37:48 \u2013 Marc speaks to some of the initiatives AeroFarms prioritizes\r\n43:49 \u2013 A tough question Marc has had to ask himself recently\r\n46:22 \u2013 Harry thanks Marc for joining the show and let\u2019s listeners know where they can learn more about AeroFarms and connect with Marc\r\n\r\nTweetable Quotes\r\n\r\n\u201cThis idea that business can be a force for good expands beyond just the world of agriculture. This is about other verticals and we\u2019re hoping that we can be an inspiration and a catalyst for other companies as well.\u201d(09:04) (Marc)\r\n\r\n\u201cThinking about key genetic traits plus the rapid growing process, that\u2019s really leading to this rapid cultivation, this speed breeding. This is what we think about as the next generation of the indoor farming opportunities that we continue to unlock.\u201d(12:15) (Marc)\r\n\r\n\u201cFor us, what we\u2019re doing and have been doing in the category of leafy greens is we\u2019re creating different flavor experiences.\u201d(20:54) (Marc)\r\n\r\n\u201cWe\u2019ve been very specific about how to build our brand. And I think that\u2019s a very important part of the equation today without question. And part of that is the journey with the consumer hand-in-hand and how do we collectively get them to be our brand advocates and brand ambassadors.\u201d(33:30) (Marc)\r\n\r\nLinks Mentioned\r\n\r\nMarc\u2019s LinkedIn\r\n\r\nAeroFarms Website\r\n\r\nAeroFarms Twitter\r\n\r\nAeroFarms Instagram\r\n\r\nAeroFarms Facebook\r\n\r\nSponsor Info:\r\n\r\nCultivatd Website\r\n\r\nCultivatd Instagram\r\n\r\nCultivatd\u2019s Twitter\r\n\r\nCultivatd\u2019s Facebook\r\n\r\n\ud83c\udf99\ufe0f\ud83c\udf99\ufe0f\ud83c\udf99\ufe0f\r\n\r\nPodcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y\r\n\r\nSee omnystudio.com/listener for privacy information.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7f5efeb9-2c9f-46af-a9f3-c0b9e9017c61/image.jpg"}