{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fbe73a2c4-a304-451a-b37f-ca908a0109c1","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ep 192: Helping Businesses Use Language Better with Chris West\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/be73a2c4-a304-451a-b37f-ca908a0109c1\"></iframe>","title":"Ep 192: Helping Businesses Use Language Better with Chris West","description":"In today\u2019s episode, Elzie talks to Chris West, the best-selling author of Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You\u2019re Not Using and CEO of Verbal Identity, specializing in corporate narrative, brand voice guidelines, and writer training. \n\nChis talks about how language is a superpower and the most underused tool in business. In the \u201cWhat is the Stupidest Thing You\u2019ve Done\u201d segment, he emphasizes the need to understand as much about business before becoming an entrepreneur. He explains the concept of \u201cfounderitis\u201d and offers three tips to help reign in your ideas. \n\nChris stresses the importance of consistency throughout all aspects of business and the value of human relationships.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a44ac431-49b0-4a53-9995-3b23de7b8e98/AvuNFga5Wye_rcnlczRYyoRI.jpg"}