{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fbe766f67-76c7-45a2-9c47-2358930dfbcc","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"24: Story Shaping 101: The Structure of Story\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/be766f67-76c7-45a2-9c47-2358930dfbcc\"></iframe>","title":"24: Story Shaping 101: The Structure of Story","description":"Simply telling stories, no matter how interesting or exciting, will not always be enough to captivate your audience. You need to deliberately craft narratives that draw them in and allow them to connect with you on a deeper level. \n\nIn this episode of the Speaker Driven Business, Jacqueline dives into the secrets of shaping compelling stories. She underscores the value of structuring stories \u2014  a critical skill that will help you evaluate your story\u2019s strength, create space for connection, and reinforce key messages.\n\nJacqueline outlines five structures that will help you creatively shape your stories. She also shares examples of these structures through her own stories, as well as those of others she has come across. \n\nNo story structure is inherently better than another \u2014 the key is to use these story frames to land your messages and create maximum impact. So, if you\u2019re eager to find out how you can move your audiences from being mere passive listeners to wanting to actively lean in, this episode is a must!\n\nTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/dcca4b00-7138-40bd-8099-9a5992980798/79811c70-425a-11ef-adad-d34607f59e67.png"}