{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc00a2175-85d9-4b55-8b97-95d89bc206d2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"01: What is branding? A creative\u2019s guide to brand, strategy & identity\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/c00a2175-85d9-4b55-8b97-95d89bc206d2\"></iframe>","title":"01: What is branding? A creative\u2019s guide to brand, strategy & identity","description":"Today on the Brand Your Passion Podcast I\u2019m starting as I mean to go on and talking all about branding. Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I set the stage and discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in branding.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3272647f-d610-486a-81a8-d2b161ce4f4f/byp-artwork-2023-2.jpg"}