{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc0120302-c5a6-49c6-9c10-185a500330c5","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#363: Leading Loyalty Insights from the USA\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/c0120302-c5a6-49c6-9c10-185a500330c5\"></iframe>","title":"#363: Leading Loyalty Insights from the USA","description":"Todays&#39; guest is a nationally recognized, award-winning relationship marketing expert in the United States, whose agency has created or managed loyalty programs for brands like NASCAR, PetSmart, GNC and Chipotle.\r\n\n\r\n\r\n\nListen to hear https://www.incendioworks.com/ (Incendio)&#39;s https://www.linkedin.com/in/jennmcmillen/ (Jenn McMillen), and her insights on emerging marketing trends that offer exciting possibilities to drive innovation in our loyalty programs. \r\n\n\r\n\r\n\nYou will hear some powerful ideas around the emergence of some new demographic trends, the business of \u201clive shopping\u201d and the power of Booktok which are important across all global markets.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/jennmcmillen/ (Jenn McMillen)\r\n\n2) https://www.incendioworks.com/ (Incendio)\r\n\n3) https://seths.blog/2022/04/generation-c/ (Seth Godin blog: Generation C)\r\n\n4) https://www.forbes.com/sites/jennmcmillen/2023/02/01/what-do-30-million-zillennials-want-the-who-what-and-why/?sh=36529a5e4ea8 (Forbes Article by Jenn McMillen: What Do 30 Million Zillennials Want? The Who, What And Why?)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5bab8cf4-22d2-4e16-a5b9-0d5a06fe73d6/2953009-1688589701542-f3dd3b5de148.jpg"}