{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc043413a-54ff-412d-90a3-9190ba39d548","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"First Customers, Personal Brands and Marketing with Luc Bohunicky\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/c043413a-54ff-412d-90a3-9190ba39d548\"></iframe>","title":"First Customers, Personal Brands and Marketing with Luc Bohunicky","description":"In this episode we spoke about:\r\n\r\n- The importance of the marketing involvement from the start\r\n- The need for the tech and marketing departments to work closely together\r\n- The role of the ego of the tech founders\r\n- How do reach out to potential early adopters in a right way\r\n- Non linear career paths\r\n- The value of (real) diversity and tech recruitment\r\n- Tech startup branding and the importance of building founder personal brand","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/e9a41fd5-078d-40d5-84bc-792b34535492/cover3000x3000.jpg"}