{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc07db63d-f68b-4b7a-8e87-f1cf984f6310","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#003 The Marketing & Sales Divide \u2013 The Value in the GAP","description":"In many organisations, the divide between the sales and marketing teams cause real problems. Silo working, a blame culture and all while the business is missing the opportunity to close the gap and add more value for customers and prospects, ultimately increasing the chances of winning more business. \n\nIn this episode I talk to Grant Leboff from StickyMarketing.com, one the UK\u2019s leading Sales and Marketing experts. He has just published is 5th book \u2013 \u2018Myths of Marketing\u2019 In January 2020.\n\nKAM, for me, really is a team sport and with marketing departments challenged with ADDING VALUE through content and engagement, it\u2019s so important that account managers and sales teams work collaboratively towards a shared goal \u2013 to grow the business with existing clients. \n\nSales people really are mini-marketeers who, in today\u2019s world OWN their own media channels and therefore double up as media personalities. A media channel without content is useless. \n\nWith LinkedIn probably being the platform of choice for most business professionals \u2013 Grant shares his 3 top tips for leveraging LinkedIn, with an eye on key account managers.\n\n- - -\n\n\ud835\uddda\ud835\udde5\ud835\uddd4\ud835\udde1\ud835\udde7 \ud835\udddf\ud835\uddd8\ud835\uddd5\ud835\udde2\ud835\uddd9\ud835\uddd9 \ud835\uddd5\ud835\udddc\ud835\udde2:\nGrant Leboff, from StickyMarketing.com, is one of the U.K's leading Sales and Marketing experts. His fourth book, \u2018Digital Selling\u2019, debuted at #1 on the Amazon charts prior to being published in September 2016. His latest book, \u2018Myths of Marketing\u2019 was published in January 2020.\n\nA thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don\u2019t necessarily deliver results.\n\n\ud835\uddd7\ud835\uddd4\ud835\udde9\ud835\udddc\ud835\uddd7 \ud835\udde9\ud835\uddd8\ud835\udde1\ud835\udde7\ud835\udde8\ud835\udde5\ud835\uddd4 \ud835\uddd5\ud835\udddc\ud835\udde2:\nDavid is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.\n\nDavid is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries.\n\n= = = = = = = = = = =","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c44c57f1-716b-4e3a-8eea-384a61d699fd/nkdd-tzzohh9fha8y76hyitj.jpg"}