{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc21cb47b-4002-4b44-a5c3-641ae43d07ab","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Signal-Based Marketing: Listening to Customers in the Metaverse with Gabe Larsen","description":"In this episode of Rev Engine Podcast, Jeff Davis welcomes Gabe Larsen, who is the Head of B2B Marketing at Meta and an expert in the startup space. Jeff and Gabe have an intriguing conversation about how B2B revenue leaders can leverage the metaverse.\n\nGabe shares his experience and insights on how businesses can use the metaverse to enhance revenue growth, including adapting work experiences with a 3D element, using video more creatively, and exploring new platforms for customer service and advertisement. He also introduces the concept of \"Signal-based Marketing,\" emphasizing the importance of listening to customers' signals to pursue them effectively. Gabe highlights the significance of customer behavior and using data from multiple sources, such as Shopify, job change alerts, and customer support rep hires.\n\nThey discuss the importance of communication within sales and marketing teams and how AI technology can optimize customer service. They suggest that a CRO overseeing both marketing and sales, along with rules of engagement, lead scoring, and opportunity scoring, can help align sales and marketing teams. Rev Ops can act as a mediator if there is disagreement between the teams.\n\nTune in to hear valuable insights into the metaverse and how B2B revenue leaders can leverage it to enhance revenue growth. Listen about the significance of customer behavior and effective communication.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3ea5d718-95b6-4777-bd5e-4b70825f0a5e/cFiyOJ2kgFFCakSWSJ1ngKtE.jpg"}