{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc326e7fb-9a16-42d4-b34e-6356456decbd","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 099 - How To Build Persuasive Presentations. With Nancy Duarte.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/c326e7fb-9a16-42d4-b34e-6356456decbd\"></iframe>","title":"SBP 099 - How To Build Persuasive Presentations. With Nancy Duarte.","description":"<p>Marketing may involve running campaigns, tracking pricing, or creating brands, but let\u2019s face it\u2014marketers spend a lot of time building decks. From pitching ideas and asking for funding to reporting results or outlining strategies, we rely on presentations to drive action. Yet, no idea gains traction if it isn\u2019t understood. That\u2019s why communication and presentation skills are essential.</p>\n<p>In this episode, Nancy Duarte shares her insights on crafting persuasive presentations and mastering effective communication.</p>\n<p>Enjoy the show!</p>\n<p><br /></p>\n<p><strong>Our Guest:</strong></p>\n<p>Nancy Duarte</p>\n<p>https://www.linkedin.com/in/nancyduarte/</p>\n<p>CEO &amp; Principal @ Duarte, Inc. - Creative Services &amp; Presentation Skills Training</p>\n<p>Author of 6 books &amp; contributor to numerous publications like HBR, NYT, Wall Street Journal, Wired</p>\n<p>Her TED Talk - The Secret Structure of Great Talks has well over 3M views</p>\n<p>A client list that looks like the S&amp;P500 listing - Apple, Hubspot, Walmart, Salesforce, Visa, Workday etc</p>\n<p><br /></p>\n<p><strong>Follow our updates here: </strong>https://www.linkedin.com/company/sleeping-barber/</p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: \u2060\u2060 https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/</p>\n<p><br /></p>\n<p><strong>Background Research &amp; Literature:</strong></p>\n<p>Duarte, Inc. <a href=\"https://www.duarte.com/\" rel=\"ugc noopener noreferrer\" target=\"_blank\">https://www.duarte.com/</a></p>\n<p>TEDx The Secret Strucutre of Great Talks <a href=\"https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks\" rel=\"ugc noopener noreferrer\" target=\"_blank\">https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks</a>\u00a0</p>\n<p>Books <a href=\"https://www.duarte.com/resources/books/\" rel=\"ugc noopener noreferrer\" target=\"_blank\">https://www.duarte.com/resources/books/</a></p>\n<p>Create Slides People will Remember <a href=\"https://www.youtube.com/watch?v=OeV2fHEM4RI\" rel=\"ugc noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=OeV2fHEM4RI</a>\u00a0</p>\n<p><br /><strong>Timestamps:</strong></p>\n<p>0:00 - Intro to Nancy Duarte</p>\n<p>3:35 - Nancy\u2019s career path to Presentation Agency Owner</p>\n<p>6:38 - A presentation that won an Academy Award \u00a0 9:35 - The challenge with most presentations</p>\n<p>12:40 - How to amplify the connection to your audience</p>\n<p>15:22 - Building decks is different from persuasive communication</p>\n<p>19:00 - The importance of unpacking visuals</p>\n<p>20:35 - Slideshows vs. Slidedocs\u00a0\u00a0\u00a0</p>\n<p>24:00 - Communication is evolving, PPT is just a tool\u00a0\u00a0</p>\n<p>26:55 - How data has changed presentations</p>\n<p>29:55\u00a0 - Design implications with data</p>\n<p>33:19 - The structure of great talks</p>\n<p>37:42 - Why objections can improve your presentations\u00a0</p>\n<p>41:38 -\u00a0 Poking holes before presenting</p>\n<p>43:45 - The Duarte Method: Story, Visuals, Delivery &amp; Empathy</p>\n<p>47:19 - Presenters need to think more like a helicopter than a train</p>\n<p>49:40 - The big Aha\u2019s for great presentations</p>\n<p>51:54 - Learning more about Nancy</p>\n<p>55:21 - Post-pod with V and Marc</p>\n<p><br /></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/29a77b37-1d9c-420f-bc54-6db31807fc50/21697713-1732679112759-1731620a1034a.jpg"}