{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc3b8141f-8f0d-4c83-aaf2-7598c03532f4","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Creating story-telling content that attracts your perfect customer with Dallin Nead","description":"Today\u2019s episode of the podcast is an interview with the lovely Dallin Nead who is the CEO of Content Supply Co and one of the world\u2019s top branding messaging experts. We talk all about how to take your vision for your business and implement this in your marketing and the impact of talking about your vision when finding your perfect customer.\r\n\r\nKEY TAKEAWAYS COVERED IN THE PODCAST\r\n\r\n\u2022 3 step content process \u2013 building messaging that connects with your audience, build a marketing plan that works, and create content that fits inside the entire customer experience to build a business from the ground up.\r\n\u2022 Every business needs visibility and authority to grow. The only way to grow this is content.\r\n\u2022 Content can be overwhelming and tiring to users as they see so much of it, on every platform they use.\r\n\u2022 The only way to cut through the noise is to develop a clear brand message.\r\n\u2022 You need to have a clear vision of where you want to take your brand.\r\n\u2022 If you don\u2019t have a vision of where you want to take your brand in the future, you don\u2019t know what to talk about or how to invite your customers into that journey.\r\n\u2022 Decide how many people you want to serve, what sort of household name you want your brand to become, how you want to give back, the amount of money you want to make, or the lifestyle you want to be experiencing.\r\n\u2022 The business/brand we build is to serve not only the world but ourselves and families.\r\n\u2022 Start with your vision and work backwards from there.\r\n\u2022 The customers and audience you attract will likely want a similar future or vision for their life as you do.\r\n\u2022 Content means nothing if there is no clear message in place \u2013 the words and language you use is so important.\r\n\u2022 The type of content you post is not as important as the message behind the content and how people receive it.\r\n\u2022 The content we choose will be dependant on how we prefer to show up and how our audience prefers to consume content.\r\n\u2022 The ability to scale your business to a whole new level is dependent on your willingness to show up on video and show your face.\r\n\u2022 Video creates that human connection and builds trust with your audience.\r\n\u2022 You generate traffic with attracting your audience and then they can become a lead.\r\n\u2022 Video gives people a visual medium that give them the chance to interact with you.\r\n\u2022 Don\u2019t over-complicate it!\r\n\u2022 People, problem, perspective, plan, pay-off \u2013 theme your story into each.\r\n\u2022 Make sure the content you are putting out will be relatable to your audience.\r\n\u2022 Always have in mind your audience and how they will see your content \u2013 turn the mirror back on them.\r\n\r\nTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE\u2026\r\n\r\nThe ability to grow your business and scale it to another level is entirely dependent on your willingness to show up on video or visual format.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}