{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc4e776af-113a-4463-96dc-b9f1b011e0fa","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Guy Whateley talks branding\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/c4e776af-113a-4463-96dc-b9f1b011e0fa\"></iframe>","title":"Guy Whateley talks branding","description":"In this episode, Paul Spain chats with Guy Whateley, owner of Velocity Creative. We hear Guy's thoughts on what a brand is, what's likeable about his favourite brands, how brands reinvent themselves and the key when establishing a new brand. Please connect and send feedback via Twitter @NZ\\_Business, Facebook.com/NZBusinessPodcast and the official website http://NZBusinessPodcast.com Host and Guests: Paul Spain, Guy Whateley Running time: 0:34:09","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/37557ae2-f08b-497a-9f36-cccf35424dd5/1520942367artwork.jpg"}