{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc50f1f17-1e97-4db2-b311-29027aaf326a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Arrow AI with Rolan Reichel\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/c50f1f17-1e97-4db2-b311-29027aaf326a\"></iframe>","title":"Arrow AI with Rolan Reichel","description":"In today\u2019s episode, we are joined by Rolan Reichel, founder and CEO of Arrow. Arrow is artificial intelligence that solves a real problem for millions of businesses which is finding and attracting the right users at the top of the funnel without paid ads. We discuss Rolan\u2019s career background in advertising, what motivated him to start Arrow and how it helps small business owners with content creation. Tune in to learn more about exactly how Arrow works, and who the ideal user is. Plus, Rolan shares Arrow\u2019s future plans for integration partners.<br />\r\n<br />\r\nIN THIS EPISODE:<br />\r\n<br />\r\n \t[09:50] What is Arrow and what does it do?<br />\r\n \t[13:54] Rolan shares three qualities you need to be successful.<br />\r\n \t[21:26] Rolan explains how Arrow helps small business owners who don\u2019t have any marketing in place.<br />\r\n \t[25:45] How did Rolan develop a business monetization for his business model?<br />\r\n \t[34:15] Rolan shares future plans for Arrow.<br />\r\n<br />\r\nKEY TAKEAWAYS:<br />\r\n<br />\r\n \tIn the last 15 years, there has been an explosion of platforms and data. A lot of companies invested in automation development. Unfortunately, a lot of investment and development of automation has gone to the biggest companies, but powerful technology can come in tiny packages and everyone can use it.<br />\r\n \tPaid advertising is a train wreck. At the moment, paid advertising struggles with privacy problems, it\u2019s difficult to understand and quite expensive for small businesses. That\u2019s why content marketing is a better option for small business owners.<br />\r\n \tSmall business owners need to create content. It\u2019s essential for your business, but content creation is very time-consuming. You can use software like Arrow that helps you to curate content and publish it in an automated way.<br />\r\n<br />\r\nLINKS MENTIONED:<br />\r\n<br />\r\nRolan\u2019s LinkedIn Profile<br />\r\n<br />\r\nRolan\u2019s Twitter<br />\r\n<br />\r\nRolan\u2019s Facebook Profile<br />\r\n<br />\r\n Rolan\u2019s Instagram<br />\r\n<br />\r\nArrow Website<br />\r\n<br />\r\n Arrow on YouTube","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a77bc105-e9de-4bd8-881a-703ea0d5fd22/ask-brien-rolan-reichel-ep-60-main-tile-1.png"}