{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc664f74c-02a8-444f-a31e-ad393118bce7","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"328 - Should I Include All My Products and Content Inside My Membership?\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/c664f74c-02a8-444f-a31e-ad393118bce7\"></iframe>","title":"328 - Should I Include All My Products and Content Inside My Membership?","description":"Do you want to offer a brand-new course or live event\u2026separate from your membership? \n\nIs this something you\u2019re allowed to do, or will all hell break loose in your membership?\n\nFirst off, yes, you can do this. But you also need to understand how your members will react. If they\u2019re expecting all new content to come included in what they\u2019re paying for, they could be disappointed. \n\nLuckily, there are a few ways around this that we share in this episode.\n\nIf you want some tips on how to navigate this delicate topic, tune in today. We\u2019ll share the pros and cons of keeping everything in your membership, why you shouldn\u2019t always cave under pressure and ways to keep your members happy.\n\nEssential Learning Points:\n\nThe problem with selling a separate product from your membership\nWhy this can upset members\nWhy it\u2019s all about setting expectations and your message\nHow to avoid doing yourself a disservice\nThree simple ways to keep members happy and offer separate products","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/96a13038-de7a-4d51-9ae8-a5b496bfcc1b/MG-POD-COVER-v1-OPT.jpg"}