{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc7254d30-d4be-4e4a-bdbc-fcb7415cec1f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Are social brands now just ad platforms? Who\u2019ll buy M&C Saatchi? And THAT Peloton ad\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/c7254d30-d4be-4e4a-bdbc-fcb7415cec1f\"></iframe>","title":"Are social brands now just ad platforms? Who\u2019ll buy M&C Saatchi? And THAT Peloton ad","description":"In this episode the Wax Lyrical team are joined by social media expert Julie Atherton to discuss why most social platforms are now just ad machines, and the implications this has for brands buying space on them. THAT Peloton ad; and what they should have done to redeem themselves; why Accenture might be eyeing up M&C Saatchi; and the team\u2019s favourite ads of 2019.\n\nJulie has given Wax Lyrical listeners a 20% discount code for her new book \u201cSocial Media Strategy: A practical guide to social media marketing and customer engagement\u201d www.koganpage.com/sms  Discount code FMKSMS20.\n\nhttps://www.marketingweek.com/peloton-missed-opportunity-sexist-ad/\nhttps://www.moreaboutadvertising.com/2019/12/accenture-interactive-tipped-to-bid-for-mc-saatchi/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/fa570fef-4b8e-4ea7-a0b5-98980dd9d470/artworks-000653361748-m1zgin-t3000x3000.jpg"}