{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc89d02fd-971b-454a-b7ba-1e095472f045","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"115: How to know your audience, find them, and speak to them effectively - Tommy Walker\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/c89d02fd-971b-454a-b7ba-1e095472f045\"></iframe>","title":"115: How to know your audience, find them, and speak to them effectively - Tommy Walker","description":"Every podcaster on the planet wants a bigger audience. Unquestioned. But most of us start out with a great idea for a podcast (at least we think so), grab a mic, plug it in, hit the record button, and we start talking.\r\n\r\nWe don\u2019t start where we SHOULD start - with knowledge of the audience we want to speak to.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/eed06b6e-c62b-40a0-a406-dbf3d2c9eafd/hyiqrf3sr22eog8phga7lc6a.png"}