{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc8e1c681-43fb-4451-ae99-c3ffcb94a0c8","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"SBP 057: Put Best Practice Into Practice. With Dr. Grace Kite.","description":"

We're thrilled to have Dr. Grace Kite back with us this week on the show. As the Founder & Economist at Magic Numbers & Magic Works, she brings a wealth of expertise to the table.

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In our discussion, we delve into whether formal training is a must for marketers, explore the nuances between the UK and US marketing scenes, and even share tips for crafting killer PowerPoints.

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We'll also tackle topics like leveraging storytelling and data to elevate your marketing efforts, understanding customer needs through data analysis and ways to add flair to mundane numbers.

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And don't forget to join our hosts, Vassilis and Marc, for some post-pod banter!

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Our Guest:

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Dr. Grace Kite

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Founder & Economist at Magic Numbers (consulting) & Magic Works (training)

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https://www.linkedin.com/in/grace-kite/

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Columnist for Marketing Week Magazine

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In-demand Speaker

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Master of Advertising Effectiveness

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Our Hosts:

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Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060

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Get in touch with our hosts:

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Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/

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Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060

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Podcast Literature:

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Magic works https://magicworks.training/real-people/dr-grace-kite/

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Magic Numbers https://magicnumbers.co.uk/

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Closing the marketing skills gap https://www.professionalacademy.com/blogs/the-marketing-skills-gap-why-you-should-be-upskilling-and-reskilling-for-future-success/

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Employee Training Stats https://www.devlinpeck.com/content/employee-training-statistics

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\u00bd of Marketers say they haven\u2019t any training https://www.marketingweek.com/salary-survey-2019-routes-into-marketing/

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Marketing Strategy is the most undervalued Skill https://www.marketingweek.com/marketing-strategy-undervalued-skill/

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Recovery Budget Planner https://magicnumbers.co.uk/articles/recovery-budget-planner-resources/

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Building an effectiveness culture https://magicnumbers.co.uk/articles/only-people-can-give-the-gift-of-marketing-effectiveness/

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Timestamps:

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0:40 - Introduction to Dr. Grace Kite

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3:59 - Do marketers need formal training

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9:09 - UK v US versions of effectiveness

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14:40 - Even blind squirrels can find a nut

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21:30 - Emergent methods for training and development

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24:53 - How to make a better PowerPoint

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29:20 - The Importance of Storytelling and Data in Marketing

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33:10 - Using data to understand the voice of the customer

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34:49 - Giving numbers a makeover

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38:07 - Are marketing fundamentals the same across industries and lifecycles?

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44:39 - Dashboards can be misleading

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52:02 - Fundamental concepts for every marketer\u2019s toolkit

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57:35 - What is the market need for training?

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1:00:06 - How to get in touch with Grace

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1:01:13 - Post Pod with V and Marc

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Where to Listen:

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Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324

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Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b \u2060\u2060

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Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC

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Youtube: https://www.youtube.com/@sleepingbarberpodcast

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\u00a9 2024 Sleeping Barber

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