{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc95dc240-a0f8-4abe-a92e-f9949372fec9","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#226: Virgin Red - Where Customers Genuinely Come First (Short Summary Show)","description":"In today\u2019s short summary episode of Let\u2019s Talk Loyalty, Paula Thomas looked back on her conversation with Virgin Reds Chief Marketing Officer, https://www.linkedin.com/in/kelly-best-13693521/ (Kelly Best) who shared exactly how Virgin is prioritising its customers throughout their new Virgin Red Program.\r\n\nVirgin realised that customers really dislike when their loyalty points expire, so they created a programme where that would never happen! \r\n\nAnother key principle is how https://www.virgin.com/virgin-red (Virgin Red) ensured its program is accessible to all of its members, creating an affordable and appealing partnerships with dozens of small businesses, supporting them while ensuring rewards were easy to reach for its members.\r\n\nListen to this show to learn more about how iconic brand is truly prioritising its customers in its group-wide loyalty program.\r\n\nShow Notes:\r\n\n\n https://www.virgin.com/virgin-red (Virgin Red)\r\n\n https://www.linkedin.com/in/kelly-best-13693521/ (Kelly Best)\r\n\n https://letstalkloyalty.com/84/ (#84: Virgin Red Loyalty Programme Launches in the UK)\r\n\n https://letstalkloyalty.com/195-virgin-red-the-red-thread-connecting-the-virgin-brand-globally/ (#195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/866f9daf-7dad-4e6f-85ab-fce1ef41334b/2953009-1653054264156-7c0ca23aaf0d1.jpg"}