{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fc9a0a3fd-6073-4213-a48e-e5c77b5fc46b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How (and Why) to be a Great PIO with P.J. Norwood and Sean Gray\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/c9a0a3fd-6073-4213-a48e-e5c77b5fc46b\"></iframe>","title":"How (and Why) to be a Great PIO with P.J. Norwood and Sean Gray","description":"Today, we\u2019re going to talk about a role in the fire department that\u2019s near to my heart: The PIO. The Public Information Officer was the key to my getting information about the department, its people, and the incidents it covered when I was a newsman. But I had to build a relationship with each one before they would trust me. The best PIOs are the ones who recognize that good journalists aren\u2019t out to get them \u2013 we just want the best pictures and sound. And solid PIOs are proactive, too, promoting the good that fire departments do on a routine basis. Back again to discuss this are P.J. Norwood, a Deputy Chief Training Officer for the East Haven Connecticut Fire Department, and Sean Gray, a 21-year veteran of the fire service and a lieutenant in the Cobb County Georgia Fire Department.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0d9da4dc-ae15-4412-8844-00872e299f28/bf05a5a6dc4f43c4d30fb2644ba65f11.jpg"}