{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fcb6f7a20-90c9-4727-a643-fea37cdf4d55","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The Differences Between Creating a Facebook Ad versus Boosting a Post\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/cb6f7a20-90c9-4727-a643-fea37cdf4d55\"></iframe>","title":"The Differences Between Creating a Facebook Ad versus Boosting a Post","description":"Key Takeaways Covered In The Podcast\r\n\r\n \tFacebook is a \u201cpay to play\u201d platform now. If you want people to see your posts, you need to pay for it.\r\n \tWith an ad, you can set an objective. This tells Facebook what you want to achieve, and it picks the audience that has the propensity for doing the thing that matches your objective.\r\n \tFacebook is an amazing aggregator of data about people, which allows you to hyper-target your ads.\r\n \tAn ad offers many more call-to- action button options.\r\n \tBoosting a post doesn\u2019t allow you to split-test, which is unfortunate. Split-testing allows you to ensure you aren\u2019t wasting money, which is important when determining how to spend your marketing dollars.\r\n\r\n\r\n\r\nThe one thing you need to remember above all else\u2026 \r\n\r\nThere is a difference between hitting \u201cboost\u201d and going into Facebook Ads Manager and creating an actual ad. By working within Ads Manager, you gain greater control over your ad, your audience and your outcome, which can make a great impact on your business\u2019s bottom line.\r\nHighlights You Simply Can\u2019t Miss\r\n\r\n \tWhy you really need to pay for advertising on Facebook \u2013 2:22\r\n \tThe main differences between boosting a post and creating an advert \u2013 4:08\r\n \tHow the CTA button language can make a huge difference in your ad \u2013 8:47\r\n \tExamples for simple ways to split-test Facebook ads \u2013 10:19\r\n \tWhere to look for ideas to create posts around \u2013 8:50\r\n \tYour next steps for creating a Facebook ad \u2013 12:10\r\n\r\nLinks to Resources Mentioned in Today\u2019s Episode\r\n\r\n \tFacebook ad creation tool\r\n \tRick Mulready, Facebook advertising guru\r\n\r\n\r\nWant the full transcript?\r\nClick to Download!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}