{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fcbacb32e-2edb-4a93-a3c2-f06963ca204d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"20: Scaleup Marketing: maximise performance with Pete Van Neste, Head of Marketing @Pinpoint\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/cbacb32e-2edb-4a93-a3c2-f06963ca204d\"></iframe>","title":"20: Scaleup Marketing: maximise performance with Pete Van Neste, Head of Marketing @Pinpoint","description":"Alice de Courcy, CMO @Cognism and Pete Van Neste, Head of Marketing @Pinpoint talk about all the tips and techniques when it comes to scaling your marketing team. Alice and Pete discuss how to reduce customer acquisition cost, building a strong marketing team, KPIs for account growth and reducing churn and more.\n\n00:00 Intro\n02:55 Maintaining rate of growth \n05:52 Customer Acquisition Cost \n07:03 How to reduce CAC\n08:35 Should you split inbound and outbound? \n11:32 Building a strong marketing team to reach revenue targets\n13: 54 KPIs for account growth and reducing churn\n16:59 Channel saturation \n22:55 Gated vs. ungated content \n25:40 How targeted should your content be? \n27:54 How marketing can support sales\n30:47 The role of a Marketing Development Representative\n34:29 The career trajectory for an MDR \n35:32 SDR and AE pairing and alignment \n37:56 Compensation structure for marketing\n41:32 Effective marketing team growth\n45:14 In-house vs. outsourced marketing\n47:17 Hiring remotely\n\n\n--- \n\nSend in a voice message: https://anchor.fm/cognism/message","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/b86c81b0-ece8-4ec5-ae57-7036f50a2cae/8148576-1631693274732-19dabe05c3319-square-big.jpg"}