{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fcbc1ea6b-d886-4c05-8d70-5ec31a3e4e42","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Here's What Works for Accountants to Show Clients They Care","description":"Episode 9. In today's practical episode, Martin gets to the heart of client ethics and truly caring by sharing \"Here's What Works in Showing Client You Are Interested.\"\n\nKey takeaways from this episode include:\n\n\u300b the first thing potential new clients must be convinced of before they will work with a new accountant or CPA firm\n\n\u300b how a business owner can spot insincerity a long way off, and what this looks like when they meet accounting professionals\n\n\u300b the problem for accountants of using 'I'm so busy' as a badge of honor and why it turns off new clients\n\n\u300b what attention, sincerity and interest of an accountant or CPA in a potential new client actually looks like\n\n\u300b the importance for accountants of dedicating time to would-be and existing clients\n\n\u300b pushing back on accountancy professionals who claim they are too busy to build relationships and talk to clients\n\n\u300b the type of phone call CPAs and accountants rarely ever make to even their best clients\n\nNOTE TO LISTENERS:\n\nThe Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes.\n\nEvery Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.\n\nEvery Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. \n\nEvery Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.\n\nFinally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.\n\nMartin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/55969932-6aa5-4469-a8ae-2a7f914bc851/xiWp7hLp47zhoS0W0gOcLt7j.jpg"}