{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fcc736dca-6838-48ff-b608-5c0edf4d512e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Artist or businessman with Max St. John","description":"Over the past 7 years of building the Happy Startup School I\u2019ve met entrepreneurs of all shapes and sizes. Some are motivated by looking at the market and creating what\u2019s wanted while others are motivated by an internal need to create what\u2019s true to them. In my mind they\u2019re at the opposite ends of the spectrum. At one end is the businessman and at the other end is the artist.\r\n\nIn this episode of the podcast I talk to Max St. John who\u2019s spent time at the busines end and is now transitioning to the artist way of living. He talks about the locus of evaluation. This is the place where we look to find out whether we\u2019re doing the right work.\r\n\nFor Max it\u2019s less about understanding what moves the market but more about what feels true to him. While he accepts the need to make money he also believes that we can\u2019t force work to come our way. Despite what marketers and sales people tell us we can\u2019t control whether clients appear or not. What we can control is how we turn up in the world and where we place our energy, and where we place our energy is where things will grow.\r\n\nWe explore these ideas through the lens of Max\u2019s journey of entrepreneurship. If you\u2019re a creative entrepreneur trying to understand how to straddle the two worlds of artist and businessman then you\u2019ll appreciate this conversation and identify with Max\u2019s story.\r\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/1c4cef0b-d342-45d4-8597-73cf7f21aed6/1433674-1584449878420-71cc90fe8ddf4.jpg"}