{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fcd05e49e-9509-41ad-90f2-05d78c2c8e05","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"A 7 Step Process To Launching A Product Or Selling A Service Online","description":"Episode 52 is a very special episode as it means I have been creating the Social Media Marketing Made Simple podcast for exactly one year! This week\u2019s episode is also incredibly exciting as it\u2019s going to be very full on as I take you through a formula that takes your through a step by step process to launching or selling a product online. As the podcast was recorded I was right in the middle of this step by step process, so I\u2019m currently in the best position to tell you how to take someone from having no idea who you are to getting them on your list and taking them to your sales page. \r\n\r\nKey Takeaways Covered in the Podcast\r\n\r\n- Before you get started you need to work out who your idea audience is. Consider everything they like, where they\u2019re from, how old they are and what they\u2019re doing for a living. The more detailed, the better.\r\n- Your potential audience may have never heard of you before, so the first thing you need to send them a video ad. This could be as long as you like, as long as it\u2019s over a minute. What you\u2019re looking for is people that stay and watch the video. Once you have done this, you can start remarketing your lead magnet back to the people who have watched the video. \r\n- Your landing page needs to be consistent with your advertising and not something that should be on your website. This is because they shouldn\u2019t be able to click on any other link other than saying \u2018yes I want the thing\u2019. \r\n- Once your potential clients have clicked through and filled out a form, you need your landing page to link to an email system that will automatically send them the thing that they have asked for. Whether it\u2019s an eBook, a checklist or an easy to use guide, you need to deliver on your promise. \r\n- Using video when taking potential sign ups through to your masterclass is a great way to connect with them before you begin. It gives them a reminder to carve out the time and place your webinar or masterclass in their diary, helping increase your overall live turnouts. This can also be encouraged using emails. \r\n- Following on from your live training or masterclass - where you will have mentioned your product - you\u2019re going to want to send emails out to your email list based on whether or not they attended live. Having a fast access bonus is a great way to encourage sales and a sense of urgency. \r\n- Your sales page should follow a structure, including showing what you\u2019re selling as a physical product, even if it\u2019s digital. \r\n\r\nFor full show notes and links visit: https://teresaheathwareing.com/52","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}