{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fcd083c2b-9f22-4927-bd06-7035874d671d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Guy Powell: The Art Of Measuring Marketing Effectiveness\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/cd083c2b-9f22-4927-bd06-7035874d671d\"></iframe>","title":"Guy Powell: The Art Of Measuring Marketing Effectiveness","description":"Guy Powell of ProRelevant shares why any CMO that wants to keep their job will drive their efforts by understanding the quantitative impact of marketing on the customer's purchase behavior.  Email jay.kingley@centricityb2b.com to learn more about Centricity and the Best Kept Secret show.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/582b1e02-51cf-44b0-9b80-5b7659c52393/xSqTmT7GkEp3gPRIpAWkFFfg.png"}