{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fcd6aa4e6-d549-4734-b091-6d699a4a6287","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#111: Skywards Insights - Expansion and Inspiration Pre-Covid","description":"As one of the largest airlines in the world, https://www.emirates.com/ae/english/ (Emirates Airline) last year celebrated the 20th anniversary of its loyalty programme https://www.emirates.com/ae/english/skywards/ (Skywards), which had just passed a global membership base of over 27 million members, many in International markets.\r\n\nJust two shorts weeks before the global pandemic forced an almost total shutdown of the world's aviation industry, I had a fascinating conversation with https://www.linkedin.com/in/nejib-ben-khedher-8243494/?originalSubdomain=ae (Dr Nejib Ben Khedher) who has led the digital transformation of Skywards in recent years.\r\n\nThis short show summarises his incredible insights on what was working so well for Skywards already and some exciting new ideas emerging in the industry.\r\n\nFor me, Skywards and Emirates are inspiring brands given their premium position in the global aviation market, and my own fond memories of working in the same company many years ago. \r\n\nListen to this episode of \"https://letstalkloyalty.com/ (Let's Talk Loyalty)\" for a truly exciting perspective on what's possible when a global brand invests in its loyalty strategy with a clear intention of delighting its members.\r\n\n \r\n\nShow Notes:\r\n\n1) https://www.emirates.com/ae/english/skywards/ (Emirates Skywards )\r\n\n2) https://www.linkedin.com/in/nejib-ben-khedher-8243494/ (Dr Nejib Ben Kheder)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a15d0bf3-0fc0-4a04-87ad-66e7c0f55bc8/2953009-1622099102495-6cd9a62ef223d.jpg"}