{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fcd961780-2d64-4013-aee9-82c9364aa8b4","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#359: Live Limitless with ALL from Accor - Industry Leading Loyalty Insights from Mehdi Hemici","description":"Today's episode of "Let's Talk Loyalty" is a fascinating conversation about the power of their loyalty to drive commercial value for one of the world\u2019s leading hospitality groups \u2013 https://group.accor.com/ (Accor). \r\n\nHeadquartered in France, the Accor Group operates over 5,400 hotels in 110 countries across 40 brands from luxury to economy, each with their own distinct personality, price point and brand promise. \r\n\nAs Accor brands, they can each access the https://all.accor.com/middle-east/index.en.shtml (ALL program), which combines compelling recognition and rewards for guests with their all-in-one booking platform.\r\n\nALL focuses on making life simple yet special, and in this episode, we were joined by https://www.linkedin.com/in/mehdi-hemici/ (Mehdi Hemici), Accor\u2019s Chief Loyalty and Ecommerce Officer, to hear the incredible journey that the business has taken to truly deliver this industry-leading program. \r\n\nAs well as explaining their approach and his insights for the ALL program, Mehdi also shares their latest proposition \u2013 https://all.accor.com/loyalty-program/all-plus/index.en.shtml (ALL PLUS) which has just been launched in March 2023 \u2013 a subscription-based proposition which combines the power of rational value with extra peace of mind for guests. \r\n\nListen to enjoy this episode with Mehdi Hemici from Accor.\r\n\n\r\n\r\n\nHosted by https://www.linkedin.com/in/paulat/ (Paula Thomas.)\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/mehdi-hemici/ (Mehdi Hemici) - Accor\u2019s Chief Loyalty and E-commerce Officer\r\n\n2) https://group.accor.com/ (Accor Group)\r\n\n3) https://all.accor.com/middle-east/index.en.shtml (ALL - Accor Live Limitless)\r\n\n4) https://all.accor.com/loyalty-program/all-plus/index.en.shtml (ALL Plus)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/bd6395c5-93f6-429f-ae61-f08120f03acf/2953009-1680032380334-3126597d63fb7.jpg"}