{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fce0efae3-c253-419b-bdd8-dbf0d5247cf9","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Loving your audience and creating fans with Angela Henderson","description":"Today\u2019s episode of the podcast is an interview with the amazing Angela Henderson. Angela is an author, small business consultant, blogger, and mental health clinician who helps women to grow their business without burning out in the process. We talk all about human to human marketing; what it is, why it\u2019s important, and how you can do it in your business.\r\n\r\n\r\n\r\n\r\nKEY TAKEAWAYS COVERED IN THE PODCAST\r\n\r\n\r\n\r\n\r\nWomen shouldn\u2019t just continuously hustle, we have to do things at a pace that is in alignment with us.\r\nIt\u2019s okay to go slow because none of us are overnight successes.\r\nSometimes the content we create is not necessarily selling the product we sell, it\u2019s understanding who the person is we are talking to and what they are doing at the time.\r\nNever underestimate who is watching you/reading your content.\r\nDon\u2019t underestimate the affect you can have on people when you choose to write based on value vs transaction.\r\nHuman to human marketing is the experience and interaction one faces with a particular brand.\r\nHuman to human marketing is important because your customers are HUMANS - they want connection and to feel valued. It is also important to be able to stand out \u2013 how are you positioning yourself in a place that is so noisy? Finally, emotional motivators drive consumer behaviours and when you drive consumer behaviours, it equals sales and you will become profitable.\r\nConversations = Connections. Connections = Conversions.\r\nWe need to be having genuine conversations with our consumers.\r\nPeople will forget what you said, forget what you do but they won\u2019t forget how you made them feel.\r\nHave conversations to evoke a feeling.\r\nWhen you treat people kindly and add value to their lives first\u2026good things will happen.\r\nYour true worth is determined by how much more you give in value than take in payment.\r\nYour income is determined by how many people you serve and how well you serve them.\r\nYour influence is determined by how abundantly you place other people\u2019s interests first.\r\nThe most valuable gift you have to offer is yourself.\r\nThe key to effective giving is to stay open to receiving.\r\nWe have to appreciate the small stuff.\r\nDon\u2019t outsource your inbox \u2013 your audience want a reply from you.\r\nIt\u2019s not just about nurturing people at the beginning of the buying cycle \u2013 what about the end?\r\n\r\n\r\n\r\n\r\nTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE\u2026\r\n\r\n\r\n\r\n\r\nSprinkling a little kindness and care doesn\u2019t cost you anything, and it goes a long way!\r\n\r\n\r\n\r\n\r\nHIGHLIGHTS YOU SIMPLY CAN\u2019T MISS\r\n\r\n\r\n\r\n\r\nAn introduction to Angela 06:57\r\nWhat is human to human marketing? 18:36\r\nWhy is human to human marketing important? 19:25\r\nExamples of human to human marketing 23:26\r\nLoving your audience and creating fans 31:53\r\nHuman to human marketing online 39:30","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}