{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fcee1cc42-7513-4568-9724-2f71779107a1","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Believe the Hype, with Michael F. Schein (Hype, Promotion, Marketing, Branding)\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/cee1cc42-7513-4568-9724-2f71779107a1\"></iframe>","title":"Believe the Hype, with Michael F. Schein (Hype, Promotion, Marketing, Branding)","description":"Michael F. Schein, writer, speaker, Founder & President of Microfame Media, and author of \"The Hype Handbook\u201d, covers learning his marketing chops from his time in a punk rock band, the importance of taking side doors in your work, how to perfect your packaging by embracing your quirks and insecurities, starting a \u201csecret society\u201d, and tips on becoming your own \u201chype artist\u201d.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/269a0aa2-aaaf-495c-960b-8d23d21c8939/hsqlQQ-sM0qvY4GsO689rAzQ.png"}