{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fcf02fd12-4449-4fbb-a50b-e0fb28b5e0bb","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Kyle Hamer: Marketing Vs. Sales: And The Winner Is ...\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/cf02fd12-4449-4fbb-a50b-e0fb28b5e0bb\"></iframe>","title":"Kyle Hamer: Marketing Vs. Sales: And The Winner Is ...","description":"Kyle Hamer of the Hamer Marketing Group talks about the importance of ending the rivalry between sales and marketing. When they aren\u2019t on the same team, sales blame marketing for generating the wrong types of leads, and marketing blame sales for their inability to close their given leads. But when aligned, close rates can improve by 30 -40%.  Email jay.kingley@centricityb2b.com to learn more about Centricity and the Best Kept Secret show.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3cee254c-09d7-4022-a4e7-a8f6503f7a44/Mhb5E5zi_svkx-kvZD8w5771.png"}