{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fcf465db4-d711-41b2-a1f7-fea493fd37de","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"6 Top Tips To Ensure You Plan A Successful Marketing Campaign","description":"Before I started my own business, I worked for a number of different larger companies - all of which followed a formality of putting together campaign and strategy documents on a regular basis. Now that I\u2019m my own business, however, I\u2019m a lot more fluid and things can be much easier when it comes to decision making. Although you don\u2019t need to follow the long process that I used to, I want to take the opportunity to talk to you about campaign planning in today\u2019s podcast episode. We\u2019re going to be looking at putting together a campaign plan, how you can structure your campaigns and how to execute them successfully. \r\nKey Takeaways Covered in the Podcast\r\n\u2022\tOne of the first things you need to do is understand your objectives for the year. What is it you want to achieve? What are your targets? Once you know this, you can think about campaigns that will allow you to reach your goals. \r\n\u2022\tIt\u2019s also important to think about your target audience in the early stages of your planning. If you don\u2019t know who you want as your customer, you\u2019re really going to struggle. \r\n\u2022\tWrite down ALL of your ideas, no matter how crazy they are. Write down as many as you can.\r\n\u2022\tOnce you have written down all of your ideas, pick three or four for each objective. \r\n\u2022\tTake a look at your calendar and see what may impact when you do your campaigns. Split your year in quarters and put a couple of campaigns into quarters. \r\n\u2022\tIf your campaign involves social media, you need to think about whether or not you need artwork. This can take some time and if you\u2019re not planning in advance, you may find you\u2019re unable to create what you need. \r\n\u2022\tOn that note, if you need someone to help you with something, you need to work out when the latest date is you need to let them know by. \r\n\u2022\tWhilst planning, you also need to think about your expected outcomes. Make sure you\u2019re realistic, yet optimistic. \r\nOne thing you need to remember above all else\u2026 \r\nDepending on your objectives and the stage you\u2019re at in your business, you may want to limit the number of campaigns you\u2019re doing each quarter. Make sure you\u2019re not doing more than you can manage. \r\nHighlights you Simply Can\u2019t Miss\r\n\u2022\t#1 Understand Your Objectives for the Year \u2013 7:05\r\n\u2022\t#2 Who Are Your Target Audience? \u2013 8:08\r\n\u2022\t#3 Start Brainstorming \u2013 08:30\r\n\u2022\t#4 Work Out Which Ideas Are Best \u2013 9:50\r\n\u2022\t#5 Look at Your Calendar \u2013 11:30\r\n\u2022\t#6 Deep Dive into Your Campaigns and Start Planning Them in Detail\u2013 13:50","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}