{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fcff355cc-cd8c-46ee-955b-81a175a24aa7","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"You're Already Selling. Here's How to Do It On Purpose\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/cff355cc-cd8c-46ee-955b-81a175a24aa7\"></iframe>","title":"You're Already Selling. Here's How to Do It On Purpose","description":"In this episode, Makeda reframes selling as ethical persuasion and leadership, arguing that everyone is already selling in daily life whether they realize it or not. She shares lessons from her decade-long sales career generating over $7 million in recurring revenue and offers three practical steps to help listeners audit their persuasive conversations, identify their core value, and practice positioning what they offer in clear, outcome-focused language.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7f867d35-58e4-4c64-952d-0366437913a6/seed-society-season-2-podcast-cover.png"}