{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd036fb25-0e92-49e8-b325-b2ab3178391e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Why Are Podcast Statistics Affected by the IAB?\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d036fb25-0e92-49e8-b325-b2ab3178391e\"></iframe>","title":"Why Are Podcast Statistics Affected by the IAB?","description":"Although contentious at times, the IAB (or Interactive Advertising Bureau) governs the way that we measure \"downloads\" in the podcasting industry and as the major hosts move toward IAB certification (a fairly new certification), what does this mean and what are the alternatives to the IAB, if any? In fact, do we even need podcast measurement standards?!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f3bfe98e-b280-49ff-9162-f95d626550f2/Square-Mark-Asquith-s-Podcast-Accelerator-Show.png"}