{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd05bc170-e703-4c5c-bdc4-a05a687238c5","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Why Branding Matters (& How To Evolve Your Consulting Brand) With Steve Morris: Podcast #171","description":"Why should branding matter to consultants? After all, it wouldn\u2019t matter what specific messaging you\u2019re putting out as long as you have that intent to help people, right? Dead wrong. In this episode, Michael Zipursky and his guest drum in the importance of honing down into a niche and becoming an expert in it to be able to expand your earning potential.\u00a0Steve Morris\u00a0is an advisor, author, and speaker who has worked with thousands of business leaders since 1994. Steve\u2019s educational background had nothing to do with business, but he effectively leveraged his fascination for human behavior to build his own design marketing agency, which he later sold. Steve may have worked inside an agency, but his insights on growing a consulting brand resonate even with independent consultants and small agency owners. Make sure to listen in and gather some wonderful advice on how you can evolve the perfect brand for your consulting business.\n\nLove the show?\u00a0Subscribe, rate, review, and share!\nHere\u2019s How \u00bb\n\nJoin the Consulting Success Community today:\nconsultingsuccess.com","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/94e17049-3793-43bd-9a9f-213b35c962b8/v7GEx1uO6gYC58DMZXFsuKtm.png"}