{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd07430ce-117c-48a1-819e-947e110e39ea","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth","description":"https://deltaco.com/ (Del Taco) is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.\r\n\nIn this episode of Let\u2019s Talk Loyalty, https://www.linkedin.com/in/erinlevzow/ (Erin Levzow) joins us to share her industry-leading insights and ideas from their "Del Yeah!" program which has already won prestigious awards - including B2C app of the year and the Gold Award for Loyalty Strategy.\r\n\nLearn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.\r\n\nThis episode is sponsored by Cheetah Digital.\r\n\nShow Notes:\r\n\n\n https://deltaco.com/ (Del Taco)\r\n\n https://deltaco.com/delyeahrewards (Del Yeah! Rewards)\r\n\n https://www.linkedin.com/in/erinlevzow/ (Erin Levzow)\r\n\n\nTime Stamps:\r\n\n03:00 - Erin\u2019s favorite Loyalty Program\r\n\n10:15 - Del Taco's Context\r\n\n11:22 - Del Taco\u2019s Loyalty Program Concept\r\n\n17:30 - Membership figures for Del Taco\u2019s programs\r\n\n18:34 - Pareto Principle perspectives\r\n\n22:40 - Erin's knowledge gained while working in Las Vegas\r\n\n31:03 - Replatforming Del Taco\u2019s program\r\n\n34:53 - Del Yeah Rewards' future priorities\r\n\n40:15 - Del Yeah Rewards Perspective on Metaverse","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/640fea18-d7ba-45a0-9980-660496685ef4/2953009-1655095956821-4b4c96f07bb9c.jpg"}