{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd087aa6d-6681-4897-a620-6463fff7c66e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"3: \"Content marketing: don\u2019t fix what isn\u2019t broken, just do it better\" with Tom Bangay @Juro\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d087aa6d-6681-4897-a620-6463fff7c66e\"></iframe>","title":"3: \"Content marketing: don\u2019t fix what isn\u2019t broken, just do it better\" with Tom Bangay @Juro","description":"Alice speaks to Tom Bangay, Director of Content @Juro as he shares his insights on producing content that actually works for you and your audience. Alice delves into why Tom believes doing the same thing over and over again, but expecting different results won\u2019t cut it! In this episode, Alice and Tom discusses if the eBook really dead?, why you should take time to run your content ideas by your customers and prospects, what metrics marketers should be measuring and tactics on producing and repurposing content that meet your ROI targets.\n\n--- \n\nSend in a voice message: https://anchor.fm/cognism/message","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/85859aaa-507b-440f-810c-bd2c66ab8fe3/8148576-1604594641558-08a60caa18a4b-square-big.jpg"}