{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd0bb870d-962e-45be-8400-025e5b4097ea","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"A Small Business Owner\u2019s Guide to Trademarking and Copyrights With Peter Bronstein & Traci DeForge\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d0bb870d-962e-45be-8400-025e5b4097ea\"></iframe>","title":"A Small Business Owner\u2019s Guide to Trademarking and Copyrights With Peter Bronstein & Traci DeForge","description":"For this special Ask Brien anniversary episode, Traci interviews Peter Bronstein, aka the man himself, Brien Johnson about what he knows best, trademarking and copyrighting So, what is the difference between the two?\u00a0 Can small businesses be trademarked, if so, where do small business owners start?\u00a0 Traci and Brien share insight into patents, domain names, the trademark registration process, and how to navigate the different classifications.\u00a0 Tune in to discover how you can set your business\u2019s brand up for long-term success.<br />\r\n\u00a0IN THIS EPISODE:<br />\r\n<br />\r\n<br />\r\n \t[03:50] What is the \u201cAsk Brien\u201d podcast and radio show all about?<br />\r\n \t[06:32] What is the difference between a patent, a copyright, and a trademark?<br />\r\n \t[13:00] Should small business owners trademark their business?<br />\r\n \t[14:49] Peter explains why registering a domain name and registering a trademark are two very different things.<br />\r\n \t[18:37] When should a small business owner begin the trademark registration process?\u00a0 In what order should they file?<br />\r\n \t[25:25] Where can small business owners research available domain names, trademarks, and copyrights?<br />\r\n \t[28:13] How a trademark attorney can help you navigate trademarking your business.<br />\r\n \t[33:02] Connect with Peter and start your trademarking journey today.<br />\r\n<br />\r\n\u00a0KEY TAKEAWAYS:<br />\r\n<br />\r\n<br />\r\n \tMany people don\u2019t realize that a trademark itself is based on usage, not on registration.<br />\r\n \tWhen trademarking, make sure the name you choose is available, otherwise the costs to retrace and start the process all over again is going to be quite expensive.<br />\r\n \tIn the long run, hiring a trademark attorney and having your business trademarked properly is going to cost far less than going about it yourself and spending a fortune on legal fees and having to start the process all over again.<br />\r\n<br />\r\nLinks Mentioned:<br />\r\nwww.askbrien.com<br />\r\n\u00a0www.uspto.gov<br />\r\nwww.lacorporateattorney.com<br />\r\npeterbronz@gmail.com<br />\r\nhttps://www.linkedin.com/in/peter-bronstein-5a70a611<br />\r\nBIO: Peter Bronstien<br />\r\nBy focusing solely on legal issues affecting businesses, with an accounting degree with his JD, lawyer Peter Bronstein is able to offer informed counsel, detailed planning, clear communication and aggressive representation during negotiations and litigation.<br />\r\nBefore creating our law firm, attorney Peter Bronstein spent five years as corporate counsel for Mail Boxes Etc., a major franchisor with national and international locations. He has experience in the inner workings of a business and the challenges that accompany business ownership in California.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ae2bca71-de4d-497a-8dc4-073f80c658de/ep-42-main.png"}